Study Digital Media in New Zealand

Introduction to studying a digital media degree at a New Zealand university

Studying a digital media degree in New Zealand as an international student offers an immersive and dynamic learning experience at the forefront of digital innovation. New Zealand's digital media programs are increasingly popular among international students due to the country's reputation for excellence in education, innovative digital culture, and vibrant creative industries.

With a growing demand for digital content creators across various sectors, including entertainment, advertising, journalism, and e-commerce, studying digital media in New Zealand offers promising placement and internship opportunities. Students have the chance to collaborate with industry partners, work on real-world projects, and gain hands-on experience in cutting-edge digital technologies, enhancing their employability upon graduation.

Typical employers include media companies, advertising agencies, digital marketing firms, tech startups, and corporate communications departments. While entry-level salaries for digital media graduates may vary depending on experience, location, and specialization, they generally range from NZD 45,000 to NZD 65,000 per year. With continued experience and professional development, digital media professionals can expect to earn higher salaries as they progress in their careers.

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Types of Digital Media Degrees in New Zealand

New Zealand universities offer digital media courses at the certificate, bachelor’s, and master’s levels. These courses allow you to build experience in the digital media industry, work on real-time projects, and gain access to industry-level production skills. 

Bachelor’s in Digital Media and Design

Bachelor’s in Digital Media and Design is a perfect pathway into the industry. The degree is designed for learners to gain expertise in creative design and storytelling skills. In the first year, you will study various subjects like storytelling, filmmaking, music production, and video game design. In the second year, you’ll work on projects to get access to industry-level sound stages, motion capture labs, film editing studios, and virtual production theatres. 

After completing the degree, you can work as a digital media specialist, user interface designer, digital marketer, media planner, and computer games developer.

Master’s in Digital Media

A master’s in digital media is a professional graduate degree designed to deepen your knowledge and skills to create useful digital media content. Studying digital media in New Zealand allows you to experience the benefits of immersive learning through lectures, workshops, online discussions, and other collaborative activities. At the start of the degree, you will build foundational skills and knowledge of essential digital media topics and subjects, such as computer science, applied learning design, and media production. 

By the end of the program, you will also learn how to manage production teams and communicate effectively in professional environments. Successful completion of the degree is followed by thesis submission. A master’s degree in digital media can lead to careers like brand manager, digital marketing specialist, social media manager, and advertising manager. 


Many universities offer scholarships for digital media courses in New Zealand. Here is the list of degrees available for digital media specialists.

Scholarship name

Offered by

Award value

Tongarewa Scholarship

Victoria University of Wellington


Massey University Master’s Research Scholarship

Massey University


University of Otago International Master’s Research Scholarship

University of Otago


Lincoln University International Pathway Merit Scholarship

Lincoln University


Jobs and Careers

A degree in digital media can lead to many career opportunities because most organisations and industries use content and different digital tools today. According to a survey, the digital marketing industry is expected to scale with a CAGR of 32.1% by 2028. Hence, there is a high demand for skilled digital professionals. 

As a digital media graduate, you’ll be well suited to work in web design, online journalism and broadcasting, digital video production, user experience design, administration, management, and research in the digital media field. Some popular careers are digital media specialist, user interface designer, social media manager, graphics designer, and computer games developer. 


Digital media is a good and demanding degree for creative people interested in digital content. The skills you gain in digital media courses are valuable in various industries, from marketing to entertainment. The average salary of a digital media graduate ranges from $60,000 to $75,000 annually. Entry-level positions start from $55,000 annually; the most experienced ones can make around $106,050 yearly. 

Top Universities for Digital Media Courses in New Zealand

To learn more about the best digital media courses in New Zealand, find details on the top-ranking Journalism and Digital Media universities in the EduRank Guide 2024 below:



Acceptance rate


University of Auckland



University of Waikato



Massey University



University of Otago



University of Canterbury



Auckland University of Technology



Victoria University of Wellington


Study Digital Media in New Zealand

If you want to learn more about studying for a digital media degree at a New Zealand university, arrange a free consultation with SI-Global today. 

Contact SI-New Zealand about your application


What is the typical duration of Digital Media programs in New Zealand?

A bachelor’s program in digital media usually lasts three to four years, while a master’s degree in digital media lasts two years. 

What career opportunities are available for New Zealand graduates of Digital Media programs?

Some popular careers are digital media specialist, user interface designer, social media manager, graphics designer, and computer games developer.

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